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Italy seen through the eyes of the worldwith Federico GeremeiTalkFree
Italy seen through the eyes of the world
How international journalists and authors tell the story of Italian cooking through books, travel and new narratives.
Friday 13 November
·
15:00–15:45
Officina Culturale - Piazza Verdi
What is it about Italian cooking that wins over those who come from far away? Authors, journalists and artisans discuss how our country is described and interpreted abroad, between books, travel and gelato shops.
Who is there
Hosted by
Federico Geremei
A journalist specializing in travel and culture, he has held positions as Editor-in-Chief (Lonely Planet Magazine Italia, Marcopolo TV) and Head of Content (turismo.it, X2TV), alongside his work as an author (Lonely Planet, Polaris) and documentary filmmaker (Rai, Sky).
He has produced features and reports for dozens of publications—both specialized and general-interest, Italian and international—earning numerous awards and recognitions.
He also collaborates with various organizations in the travel industry, including tour operators, research institutions, and agencies, serving as a content provider, trainer, and advisor.
With
Faith Willinger
Faith Willinger, American journalist and writer, in Italy since 1972, likes to say she is a born-again Italian. She moved to Italy over 50 years ago to learn everything about Italian food and wine, her great passion, studied with professional chefs and home cooks, and travelled the back roads in search of artisans who still make the best local products by hand, cook the most authentic traditional recipes and produce the finest wine. She has written about these precious encounters, their products and their restaurants for Gourmet, Travel & Leisure, Departures and The New York Times, and has been a columnist for Epicurious, La Cucina Italiana and The Atlantic. She is the author of several books: Eating in Italy, a traveller's guide to northern and central Italy; Red, White & Greens: The Italian Way with Vegetables (HarperCollins), nominated for the James Beard Award; and Adventures of an Italian Food Lover, illustrated with watercolours by Suzanne Heller (Clarkson Potter). She wants her readers to taste everything. She is the journalist the producers of Netflix's award-winning Chef's Table call to decide which Italian cook or producer to devote the next episode to — it was she who pointed to chef Massimo Bottura, butcher Dario Cecchini, pastry master Corrado Assenza and pizza master Franco Pepe.
With
Vanja Van der leeden
Vanja van der Leeden is a chef, food writer and award-winning cookbook author. She has worked as a chef in several restaurants and has lived in Italy. Her book Italopop was published in the Netherlands, will be translated in Germany and came out in the United States in 2025 as Italo Punk. In her work she studies the traditions and foundations of the world's cuisines to reinterpret them in a contemporary key — with respect, but without stopping at clichés.
With
Erica Firpo
A journalist, podcaster and photographer specialising in travel and lifestyle, she is co-author of the National Geographic special edition Hidden Rome (2026) and has written more than 20 books. Her stories have appeared in AFAR, The Washington Post, Travel + Leisure, The Guardian and Condé Nast Traveler, among others. She created Ciao Bella and its podcast, where she explores contemporary Italy through conversations with chefs, artists, curators and cultural figures. Her photographs have been published by CNN, Mashable and Instagram's official account, and La Repubblica named her one of the 8 Italian digital influencers to follow.
With
Giuseppe Grasso
Giuseppe Grasso is a Sicilian farmer and breeder, owner of the organic livestock farm Alleva.Bio in the territory of Vizzini (CT), between the Dirillo river and the Hyblaean Mountains. The son of breeders, with a degree in Economics from the University of Catania, he turned the family tradition into a modern agro-livestock business whose model — built on animal welfare, landscape protection and circular economy — has become a subject of study and educational visits for university courses in economics and animal science. The farm raises beef cattle in semi-wild conditions on free pasture, including native Sicilian breeds such as the Modicana as well as crosses and beef breeds like the Marchigiana. Certified organic since 1999, it follows a sustainable cycle in which pastures naturally fertilised by the animals alternate with cereals, fodder and citrus. Management favours natural rhythms and animal health, reducing transport stress and keeping the supply chain short. Alongside production, the farm promotes educational initiatives and niche tourism, welcoming visitors, chefs and experts to discover rural life and the biodiversity of the Sicilian land. Giuseppe is proud to work with his three children, Vittorio (14), Nicolò (12) and Olympia (7).
With
Cristian Bonacina
Wave Gelato
Wave Gelato was born in 2021 in the heart of Hackney, London, from the idea of Cristian Bonacina and Biagio Di Fiore to turn gelato into a gesture of care, memory and authentic pleasure. Cristian brings solid technical training gained at Alma, Cast Alimenti and through various experiences in Europe and Australia, with particular attention to pastry and to the structure of the product. Biagio comes from years in hospitality between Italy and the United Kingdom and from a sensibility nourished by ethnic cuisines, food culture and care for hospitality. Together they built Wave as a workshop where every flavour is thought through, made by hand and built around selected ingredients. The production philosophy is simple: respect the product and let every recipe say something true. The range moves between Italian tradition and a contemporary “London” outlook, with iconic flavours, plant-based variants and recipes that play with cross-influences and collaborations with chefs. Wave began its journey as a travelling venture, among electric bicycles, markets and pop-ups, later adding a permanent shop connected to the workshop; today the brand is known for small batches, seasonal ingredients and a search for balance between Italian craftsmanship, creativity and attention to impact.
With
Biagio Di Fiore
Wave Gelato
Wave Gelato was born in 2021 in the heart of Hackney, London, from the idea of Cristian Bonacina and Biagio Di Fiore to turn gelato into a gesture of care, memory and authentic pleasure. Cristian brings solid technical training gained at Alma, Cast Alimenti and through various experiences in Europe and Australia, with particular attention to pastry and to the structure of the product. Biagio comes from years in hospitality between Italy and the United Kingdom and from a sensibility nourished by ethnic cuisines, food culture and care for hospitality. Together they built Wave as a workshop where every flavour is thought through, made by hand and built around selected ingredients. The production philosophy is simple: respect the product and let every recipe say something true. The range moves between Italian tradition and a contemporary “London” outlook, with iconic flavours, plant-based variants and recipes that play with cross-influences and collaborations with chefs. Wave began its journey as a travelling venture, among electric bicycles, markets and pop-ups, later adding a permanent shop connected to the workshop; today the brand is known for small batches, seasonal ingredients and a search for balance between Italian craftsmanship, creativity and attention to impact.
1. You buy Tasty2. You show your QR3. You play: taste, tell, win4. Transfer TASTY, anywhere and to anyone5. You join our events6. You find where the makers are
Tasty are the festival's credit. Buy them as often as you like, picking the package you prefer — from your phone or at one of the tills — and then go from stand to stand without reaching for anything again.
One Tasty is worth one euro of gelato. But each package is an offer of its own: the bigger it is, the more Tasty we throw in. Keep an eye on the promotions.
At the stand you open your wallet and let them scan your Wallet QR code, or you read out your Code. The maker reads it, the Tasty move, and the gelato is yours.
The code lives in the bottom bar, under your thumb: keep it ready while you queue.
You can send Tasty to anyone, as many as you like, and receive them from anyone who sends you some. And if you are holding a receipt with Tasty on it, you load it and they land in your wallet: that works even for a receipt you did not buy yourself — anyone can hand it to you, the way a paper voucher is handed over.
Whatever is left stays where it is, and you can always hand some to whoever is with you.
Who is taking part, which flavours they bring and where in the square their stand is: the map tells you in one tap, and each maker's page tells you the rest.
Favourite the ones you want to taste: you will find them together once you are there.