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Talk Free

Gelato without borders

A dialogue on geopolitics, markets, trade fairs and food culture: why gelato has become an international language

Sunday 15 November · 17:00–17:45

Officina Culturale - Piazza Verdi

Gelato travels, opens markets and brings different cultures into contact. Journalism, trade fairs and craft come together to tell how a product recognised all over the world changes through people and places.

Who is there

With

Gianni Riotta

Gianni Riotta is the Pirelli Visiting Professor at Princeton University in the Department of French and Italian, focusing on digital humanities, the social and visual history of Italy and machine writing, and Dean of the Master of Journalism and Digital Communication at Luiss University, Rome. He founded the Datalab at Luiss and leads the Italian Digital Media Observatory, national hub of the European Digital Media Observatory against disinformation, of whose Advisory Board he is a member. He is Executive Vice-president of the Council for the United States and Italy. He was previously a lecturer in Logic at the University of Palermo, professor of communication at the Bologna University Media Lab founded by Umberto Eco, and Visiting Professor at IMT Lucca. A columnist for La Repubblica, Foreign Policy and The Atlantic, he was Editor-in-Chief of TG1 Rai and Il Sole 24 Ore, Deputy Editor of La Stampa and Corriere della Sera, and New York correspondent for Corriere della Sera and L'Espresso. In 2015 he founded the digital start-up Catchy, awarded a grant by Google's Digital News Initiative to study the spread of false news. A permanent member of the Council on Foreign Relations and of the Foreign Policy editorial board, he contributes to the BBC World Service; his op-eds have appeared in The New York Times, The Washington Post, Le Monde, The Wall Street Journal, Financial Times, The Guardian, El País, Süddeutsche Zeitung and Foreign Affairs. His books have been translated into many languages: the novel Prince of the Clouds was a finalist for the Prix Médicis and won the European Florio Award 2002; Cambio di Stagione was included in the Meridiano Mondadori anthology of Italy's best short stories 1900-2000; his latest are Il web ci rende liberi? (Einaudi, 2013) and Il mondo di McCurry (Mondadori, 2015). Foreign Policy and Prospect ranked him among the world's 100 global thinkers. A graduate in Logic from the University of Palermo with an MS from Columbia's Graduate School of Journalism, he received an honorary degree from the Archivio di Stato in Rome in 2011 and was made Commendatore of the Italian Republic in 2014. He lives in New York and Rome.

With

Francesca Cavallo

Francesca Cavallo – Head of Business Unit Hospitality Exhibitions, Fiera Milano After gaining initial experience in the service sector, Francesca Cavallo has built her entire career at Fiera Milano, taking on roles of increasing responsibility. Following her early experience in the commercial department, she further developed her professional career by specializing in international business development, an area in which she has acquired extensive expertise. Fluent in three languages—English, French, and Spanish—she possesses outstanding interpersonal skills that have enabled her to establish and strengthen strategic relationships worldwide. Throughout her professional development, she has participated in a series of workshops, refining her leadership skills and demonstrating a natural ability to build and lead strong, cohesive teams, turning every challenge into an opportunity for collective growth. Determined and results-oriented, she combines a pragmatic managerial approach with a strong commitment to people, their potential, and the professional growth of her team. Today, she leads the Hospitality Exhibitions Division, overseeing Salone Franchising Milano and HostMilano, the world’s leading trade exhibition for the professional hospitality industry. She is also responsible for new international projects aimed at expanding Host’s global network, including Host Arabia in Riyadh and Host America in Orlando.

With

Sylvia Chao

Fondatrice di Mountain in Blue, Lukang (Taiwan) — vincitrice del Premio Procopio Cutò 2025

I founded Mountain in Blue in Lukang, my hometown, in 2018. Eight years on, it is still a small shop, and I am still the one making the gelato every day. I won the Procopio Cutò in 2025 with “Luce d’Oolong”, a gelato built around Taitung red oolong. The prize had never gone to Taiwan before, which made it especially meaningful to me. That was not a finish line, and it did not change the gelato. It changed what I owe the craft. I want to turn that attention toward the people who grow what I use, and to make sure the next generation of Taiwanese gelatieri has somewhere to learn properly.

With

Giovanna Musumeci

Direttivo Tecnico

«You would never imagine how hard it is to condense an emotion into a scoop of gelato; to express a feeling in a tiny little world, a microcosm — and a freezing cold one at that! Well… you will never think about it until you find yourself doing it. And that is what happened to me.» Giovanna Musumeci is the Master gelato maker of Randazzo, on the slopes of Etna. She grew up in the sweet world of gelato thanks to her father Santo, a gelato maker since 1967. Despite an academic background in Economics at the University of Catania and a master's in marketing and communication, in 2010 she chose to follow the family passion for gelato, leaving behind her work in regional planning. A pupil of Master Luca Caviezel, she deepened her training and arrived at Sherbeth in 2014, her first time competing on her own. So began a promising career that in 2016 would lead her to win the prestigious Premio Caviezel, named after her own Master, and in 2017 the Foodies Challenge, Gelato category. For Giovanna, gelato must be absolutely “good”, comforting, and must convey the emotion of the person who makes it and the passion that drives her choices in life and work. “A gelato is an emotion dressed in flavour and sensation, and above all it must speak of something… of you, of your experience, of the way you see life.” Giovanna Musumeci embodies the drive of the new generation of gelato makers who, with great pride, are carrying the excellence of artisanal gelato out into the world. Gelateria Santo Musumeci, also awarded 3 Cones by Gambero Rosso, is an essential stop for lovers of gelato and granita who come to Randazzo from all over the world to enjoy unique flavours that speak of Sicily, of Etna and of the land, in a contemporary key. Giovanna has been on the Technical Board of the Sherbeth Festival since 2018.

Hosted by

Danilo Poggio

Danilo Poggio is not only a professional journalist dealing with daily news as editor of a Piedmontese regional TV bulletin. He is also a food-and-wine enthusiast by descent, vocation and choice. A certified wine taster, he sits on the juries of wine and food competitions. For over 15 years he has talked about dishes and wine in print (Avvenire, La Cucina Italiana, Condé Nast Traveller), on radio (Radio Deejay and Radio Capital), on TV (Italia Uno, Rai Scuola and GRP Televisione) and at many live events around Italy — as his videos on Instagram, YouTube and the Spotify podcast I nuovi mosti show. Made a Knight of the Italian Republic for his passion in 'spreading the value of local territories', he loves to taste places, convinced that serious questions can only be asked at the table, and strictly after dessert. He returns to Sherbeth with boundless enthusiasm.

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