Talk
Free
Gelato tasting - When technology becomes an essential ingredient in the recipe for excellence
Sunday 15 November · 14:30–15:15
Officina Culturale - Piazza Verdi
With
Ariel Segesser
With
Nicolò Donati
Pasticceria Ferretti
Nicolò is 29 and has been a gelato maker for about seven years. He grew up and lives in Peccioli, a small Tuscan village between Pisa and Volterra, in a family that unites pastry and countryside: his maternal grandparents opened a pastry shop in 1959, while his father’s family comes from a tradition of brokers and farmers. From childhood he lived in close contact with nature and with workshops, between his grandfather’s cowshed and the shop counter. After a carefree adolescence, once he had finished secondary school he left for Australia, where he worked as a waiter in an Italian restaurant and in the cafeteria of the University of Sydney, discovering the pleasure of workshop work. Back home, he worked in the vineyard and for a time studied Agriculture in Pisa, spending two years in the countryside between cellar and vine rows, an experience that made him understand the deep value of the raw ingredient, shared with the elders during snacks in the shade of the trees.
Tasty are the festival's credit. Buy them as often as you like, picking the package you prefer — from your phone or at one of the tills — and then go from stand to stand without reaching for anything again.
One Tasty is worth one euro of gelato. But each package is an offer of its own: the bigger it is, the more Tasty we throw in. Keep an eye on the promotions.
At the stand you open your wallet and let them scan your Wallet QR code, or you read out your Code. The maker reads it, the Tasty move, and the gelato is yours.
The code lives in the bottom bar, under your thumb: keep it ready while you queue.
Every gelato you taste, you can review. Reviews count towards the audience prizes, and they earn you free Tasty.
And the more Tasty you gather, the more spins of the wheel you get — where you win more Tasty.
You can send Tasty to anyone, as many as you like, and receive them from anyone who sends you some. And if you are holding a receipt with Tasty on it, you load it and they land in your wallet: that works even for a receipt you did not buy yourself — anyone can hand it to you, the way a paper voucher is handed over.
Whatever is left stays where it is, and you can always hand some to whoever is with you.
Tastings, meetings with the master makers, award nights: you look at the programme, book your seat and turn up.
The ticket is a QR like the wallet one: show it at the door and you are in.
Who is taking part, which flavours they bring and where in the square their stand is: the map tells you in one tap, and each maker's page tells you the rest.
Favourite the ones you want to taste: you will find them together once you are there.
